Ernest Aguilar's Page

Hard times are here.

What do we do?

How am I going to survive this?

These are questions we are all asking ourselves. This is the time to reinvent your business and to get a leg up on competition that has made or will make mistakes.

As many of you know I do seminars, speaking engagements, and training; although many of you think that I'm teaching... I'm learning from those of you that attend my functions.

I was privileged to be invited to the Melco Summer Sale in Denver a couple of weeks ago… Continue

Most of you that read my blog are business owners. This is a tough economy; some of you will not be in business next year. Those that will survive are the ones that think outside of the box, and try to invent a niche market, or try to do better than the others out there.

In my business many people took me as arrogant, they were not looking deep enough.

I was the way I was because I was not going to give away my embroidery, my knowledge, my time, why did I have to take money out of my pocket to… Continue

California is in dire straits. Businesses are leaving the state faster than rats off a sinking ship. Our legislators are doing what the Special Interest Groups want them to do instead of listening to the people.

Now; let me tell you a bedtime story.

If you are an embroiderer or any kind of sewer in California they are coming for you......

Our wonderful state has a small little group that "protects" workers
They are;
State of California
Department of Industrial Relations
Division of Labor Stan… Continue

Hard times ahead are coming faster than we think. California now has reached over 10% unemployment. Lots of businesses are closing.

The big ones are asking to be bailed out; no one is helping to bail us out though......

I am very upset at what Corporate America is doing, we have millions out of work, but I call GM Card and a person in Asia answers, I call Charter Communications and a person in Asia answers. When are we going to let the federal government know that this kind of predatory hiring… Continue

Like I've shared with you all, I belong to the embroideryline email list. The last few days there has been a discussion on how embroiderers need to reinvent themselves in order to survive in these very hard economic times.

The thread eventually went to how all those little embroidery home machines and the so-called aggressive ads on embroidery machine magazines by the makers of the same; are going to impact the future of the commercial embroiderer.

Here is my reply to the thread:

"Being an ol… Continue